In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other truths about contemporary B2B advertising and marketing. We review how the buying journey is now completely fragmented and the way that community building can help online marketers retake control of the discovery an… Read More

Mark Donnigan: It's going terrific, Ben. I am so delighted to be here on your show.Particularly provided the value and also the necessity of the topic we're going to be taking on over the course of this discussion as well, which is one that I assume is truly under-discussed. One that may if not raise some brows, however could obtain you some puzzle… Read More